
OVERVIEW
I was asked to create the brand identity, packaging, website, and other marketing materials for this start-up brand, Custom Fit Labs. They specialize in creating custom fit dental appliances for you needs, including retainers, whiteners, mouth guards, and more.
APPROACH
Working with my client, we came to a strategy that would work well for his desired target market. Utilizing this strategy and the creative brief, I got to work exploring different visual options. Once I had a strong option, I took it to the computer and developed a cohesive brand that hits the strategy and the creative brief.





