
OVERVIEW
I started a non-profit t-shirt company with some friends. We called it "Onnee" which means heart in an African language. The goal was to design custom t-shirts for other non-profits around the world and sell them on our site. We included a qr code on every shirt to drive traffic to their websites. Each shirt sold we would donate to the respective non-profit.
APPROACH
Working in my team, I developed the brand. This logo had lots of meanings. But the main symbol is a thumbprint. That was really important for us to ensure was included, symbolizing the personal impact every person has when they support all of these non-profits. After developing a brand, we got to work designing shirts. We designed 10 shirts for 10 different organizations.





