OVERVIEW
Peregrine Tax is a modern, cloud-based tax and bookkeeping firm serving small to mid-sized service businesses across the U.S. The project focused on creating a refined brand identity and website that communicates clarity, precision, and trust. Inspired by the peregrine falcon, the final result positions Peregrine as a reliable and forward-thinking financial partner with a strong, nature-inspired visual presence.
APPROACH
The process began with client calls and ongoing communication to understand the business goals, target audience, and overall vision. From there, the brand direction was developed through typography, color, and visual references that aligned with the Peregrine concept. Custom photography and imagery were captured/selected to reinforce a natural, elevated feel, while the website was designed to be clean, intuitive, and easy to navigate. Each decision was made to create a cohesive experience that builds trust and clearly communicates the value of the service.
