
OVERVIEW
Rachael’s Cards began as a personal brand rooted in handcrafted, custom-designed cards. The goal was to evolve this into a scalable, recognizable business through a cohesive visual identity and product direction.
APPROACH
The brand was built around two defining traits: a love for sharks and a strong connection to Japanese language and culture. These elements informed the logo, visual identity system, and the design of the first product, creating a distinctive and memorable brand foundation.





