
OVERVIEW
Branding project for a Japanese skate company, Totokyo. Where soft ghibli vibes crash into city grit. Imagine Totoro bombing down an alley in a snap back hat. Calm turned to chaos. peace turned punk. Dreamworlds on decks.
APPROACH
Researching city grit, I found a style I loved. I needed to blend this with the soft magic of studio ghibli. So taking my mascot, Totoro, and keeping his soft features, I included elements that made him more punk. A backwards hat, a tongue, and of course, the skate board.





